Hopes had been pinned on the Disney Expo this past weekend.
Instead a closed hall at D23 in Anaheim, California, was screened a sizzle reel of new footage from The Last Jedi, which was subsequently released online.
Although the behind-the-scenes images and clips were packed with tantalising clues and some new characters, it still left fans waiting for the real deal.
The clock is ticking and the next major movie and comic event is taking place next week from July 19-23.
All the recent Star Wars trilogy and Anthology trailers, teasers and sizzle reels have been shown to live audiences and live streamed, which requires a major event.
San Diego Comic-Con is one of the world’s biggest and most influential gatherings of fans and exhibitors.
Could this be when the trailer will be shown?
Over recent years the expo has started to move away from the big screen to focus on the exploding market in TV shows based on comic book characters.
Justice League, Aquman, Blade Runner 2049 and Ready Player One all have prominent slots booked at San Diego.
Marvel will be taking a two-hour slot to preview even more of its upcoming blockbusters, which include Infinity War and Thor Ragnarok.
Kingsman The Golden Circle and Charlize Theron’s explosive Atomic Blonde will also thrill fans.
Literally every major studio and blockbuster is expected to be represented – except Star Wars.
A close inspection of the entire schedule reveals that there is no official programming from Lucasfilm or Disney.
There are many more comoc-cons across the US in 2017 but the next major one is New York in October, but the new trailer is expected to drop some time this summer.
It looks like the first Episode 8 main trailer may be sprung on fans in the most unexpected way.
Star Wars The Last Jedi is out in UK cinemas on December 14